Firearms SEO guides
Written for firearms manufacturers, FFL dealers, ranges and accessory brands — not for other SEOs. Each guide explains one part of getting found on Google when paid channels are closed, cites its sources, and shows the date it was last updated. They describe the same work the Nasheo foundation delivers, so you can check our claims against how we say the work should be done. None of them promise rankings, traffic, or revenue.
Start here
Start hereFirearms SEO: what it is, what to buy, what to refuseWhy organic search matters for firearms businesses when ad platforms restrict them, what the work is for each business type, and which tactics to refuse.Updated 5 min readPlaybooks, buying guides, and fundamentals
- PlaybookFFL dealer SEO: a playbook for licensed gun shopsA practical SEO playbook for FFL dealers: profile accuracy, transfer and service pages, inventory pages Google can crawl, honest reviews, and Day 30 measures.Updated 4 min read
- Buying guideHow to choose a firearms marketing agencyThe questions to ask a firearms marketing or SEO agency, the red flags to walk from, how pricing models differ, and what you should own when the work ends.Updated 3 min read
- Local playbookShooting range marketing and local SEOHow shooting ranges and training facilities get found in local search: profile and categories, a page per service, class and event pages, and honest listings.Updated 3 min read
- Policy explainerGun advertising restrictions and what to do insteadA factual summary of how Google and Meta restrict gun advertising, which state laws reach firearm marketing, and which channels stay open. Not legal advice.Updated 4 min read
- MeasurementHow to read an SEO report (and spot one that hides the truth)The numbers that matter at day 30, 60, and 90; the metrics agencies use to look busy; and how to verify an SEO report yourself in Google Search Console.Updated 7 min read
Want the work, not the reading?
Brand setup takes four short steps and ends at a fixed-scope 30-day foundation with published pricing. Questions first? A human answers the email.